Degree Show 2023

My most recent and main undertaking in my final year has been a type design project with a focus on ornamental lettering.

My creation, Jugend, is an ornamental display font that blends historical forms with contemporary design in celebration of ornamental lettering. It takes inspiration from the influential (but now obsolete) German arts magazine, Jugend, an influential arts magazine of the early 20th century which became famous for showcasing the German version of Art Nouveau. Jugend features ornate swash letterforms which are suggestive of movements such as the Decorative arts and Jugendstil.

This project evolved into a celebration of ornate letterforms, aiming to provide a space for the intricacies and charm of decorative letters, an instrument to tasteful and tactile composition which honours the beauty of less conventional letterforms.