NewClear Water Co.
Following the Fukushima nuclear disaster contaminated radioactive water was released, the NewClear Water Co. project satirises the frivolous attitude of some Japanese officials toward the Fukushima nuclear wastewater release plan.
I imagined a brand which immorally combines harmful nuclear wastewater with healthy drinking water. I explore the possibility of packaging design through the application of materials. At the same time, I used the selling and advertising tactics of many brands to make the project ironic. While the topic is ultimately very serious, I hope this critical approach makes people laugh right before they think about it.
