According to a 2019 UN study, in Europe and Northern America, the pill and male condom are the most commonly used contraception methods. Worldwide, the picture differs and female sterilisation is the most common form of contraception. This difference is representative of an important insight: politics, religion, and education systems are some of the factors that impact how you use and perceive contraception. Now, whilst projecting something that reforms education systems worldwide seems pretty unattainable, we can think about how information is made available to those who need it.

A high volume of research and open conversations with young adults brought valuable insights to the table, helping me understand some key issues regarding contraception: lack of knowledge, high stigma, and not enough support.

The plan.o service comes up as a means to guide us through the beautiful world of contraception. Its goal is to celebrate contraception as something that is there for us, by creating safe spaces to talk about it.

The service can be implemented in any public/private space following the brand’s playbook, which explain the project’s main ingredients: small contraception boxes, big contraception models and trained clinicians. The plan.o bus comprises all of these and is meant to travel around providing guidance to young adults and making information clear, accessible and truly like it is.