Ryan Murray
“I’m not re-inventing the wheel i’m just steering the right path for your future, designing new experiences to see the world differently”
I see myself as a future focused experience designer. I have developed an interest in what motivates people to make certain decisions and understanding their individual behaviours to produce in-depth product, system and service design concepts which speak to the specific needs of the target stakeholder in terms of a designed outcome.
That said I am a willing young designer who is hungry to learn more about the design industry and bring my fresh set of skills and wide breadth of knowledge into professional practice.
NTNZ – Navigate To Net-Zero
The Journey starts with you. Helping the people of Glasgow navigate their own path to Net-Zero
“If we don’t influence behaviour change we’re in big trouble. It’s just the jump to try something different that holds people back”
This project was fully self initiated and heavily research led to which I produced my own in depth design brief. Throughout the design process I had the opportunity to interact and co-design with professionals in the industry as well as citizens of Glasgow and surrounding areas through workshops and cultural probes designed and created by myself over multiple sessions throughout the project to consolodate different stages of the design process with hands on user feedback. I am passionate about people and their behaviours towards design.
“NTNZ.” is a User interface centred system created as a design response to research insights which indicated that citizens of Glasgow felt underprepared for upcoming policy and legislation changes in the city centre with schemes such as the Low Emission Zone coming into force in June 2023. “NTNZ” serves as a future based (2033) solution to how we can help guide the citizens of Glasgow to make their own path to achieve net zero through their transportation choices. It does this through four main features.
User interface touch points ranging from repurposed street furniture to mobile apps to simple smart cards providing a wider access to the system without people having to rely on technology to access the benefits of NTNZ.
The system provides rewards and incentives at both personal and community levels to ensure engagement, this goes further through gamification allowing people to challenge themselves and their peers to work towards Glasgow’s future.
NTNZ is supported by REGEN, a battery pack subscription model aimed at widening access to properly implemented infrastructure for EV’s at both personal and public sector scale.
A strong marketing campaign helps highlight the benefits to getting on board with NTNZ as a citizen centred system for Glasgow’s future.
Navigation Station
Navigation Station - User Experience
Repurposing commonly disused street furniture, such as phone boxes, to create the NTNZ Navigation Station across the city of Glasgow to help people form their own path to achieve Net-Zero. How to access? the NTNZ Smart Card, the entry touchpoint to the system and the doorway to Glasgow's future.
Rewards & Incentives
Rewards & Incentives - User Experience
As part of the NTNZ rewards scheme, council tax has been altered to allow everyone the same opportunity to drive electric through REGEN the supporting infrastructure partner to NTNZ. It allows those who may be monetary challenged to drive electric to alter their method of personalised travel and comply with the regulations to help Glasgow achieve a Net-Zero future.
Interactive Display
Smart Card - Entry Touchpoint
REGEN - Supporting Infrastructure
As the backbone of NTNZ as a system to ensure it is running sustainably, REGEN, a battery pack subscription service serves as the infrastructure partner to the system. A concept generated in effort to promote staged access to sustainable travel. In this use case it offers the same benefits only this time it has been scaled up to serve the public sector aswell, running glasgows public transport network on the same playing feild as personal travel.
Key Insight
Cultural Probe Kit - Research Tool
CU CA – Cultures of Care
CU CA – Cultures of Care – is a collective intelligence system that aims to forecast, model, predict, test and prototype cultures of care in effort to globalise local health. Thanks to CUCA, Primary Health Care practices across the globe will have the opportunity to receive guidance on how to better the experience of care for them and its patients.
CU CA is able to measure parameters of localised care practices globally and generate methods of care it feels an area could benefit from. CU CA has the ability to run, track, test and prototype it’s propositions in real time to see if it’s suggestions on better, more efficient care practice has been effective or not. It can examine care culture and regenerate it’s prototypes for individual community needs. CU CA is aimed at being accessed by primary health care professionals, the public will benefit as the system is working to continually improve their culture of care.
